CXN, Inc. Philadelphia

5 Tips to Sell Your Blog

In Uncategorized on December 13, 2011 at 3:32 pm

**Another great article from Social Media Examiner.  Link to the full article at the end of the page.**

Do you wonder if your blog has the potential for a big payoff?

Here are 5 tips to position your blog to attract corporate buyers.

The $315 million–dollar acquisition of Huffington Post by AOL definitely raised some eyebrows as bloggers started to realize that they’re holding “real” assets that can attract top-dollar investments.

But for many, it may seem like selling your blog isn’t even a remote possibility. Perhaps you’re still trying to figure out how to make it attractive for readers.

As you consider what’s next for your blog, start thinking like an entrepreneur and recognize that your blog has the potential to earn income like any other business.

Here are tips to take your blog to the next level, while making it more attractive for corporate buyers.

#1: Develop the right “mix”

In business it’s all about finding the “right stuff” to get the job done. Companies don’t buy blogs because they don’t have enough money to develop their own, they do it because the blog has already done a lot of the legwork of attracting the right audience, developing the right content or building a content distribution model that would take the company too much time to achieve on their own.

Think about the type of companies that would be interested in your readers. What type of content strategies could you develop to better serve your audience? How can you extend the reach of your content? How can you build your email list? How can you get your content to rank better in search engines?

techcrunchWith the acquisition, AOL is buying into the new publishing model that the Huffington Post represents.

#2: Establish trust with your readers

As a blogger, your voice is what establishes trust and resonates with readers even after corporate acquisition. This trust is a valuable resource for the corporate buyer and is something many times they do not want to lose after the acquisition.

Ultimately, if you have successfully established trust, you will be more likely to continue to play an active role in the blog even after the acquisition.

What does that mean? It means you could get a paycheck when they acquire you and then an ongoing salary for continuing to be actively engaged. That’s a win-win!

**To check out the rest of this article, click here!**

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