CXN, Inc. Philadelphia

What Is Success? Here’s a Better Definition

In Uncategorized on April 12, 2012 at 2:26 pm

**Great article we found on**

If you believe success is simply making (or having) a lot of money, you may be setting yourself up for failure.


I’m often amazed at how many people define success as making (or having) a lot of money.

It’s very strange, because many of the people who think this way are harried, stressed and, frankly, pretty miserable.

The way I see it, everybody’s definition of success can be mapped on a simple grid, with one axis being the amount of money that you have and the other being the amount of happiness in your life, like so:

The way a lot of people think, success should be defined as follows:

To my mind, however, a much more sensible definition of success is:

There are two reasons why this definition is better.  First, there’s no point to being rich if you’re not enjoying yourself.  Second, you’re more likely to get rich if you’re happy doing whatever you’re doing.

Being unhappy, of course, can definitely spur people to action.  However, the action should be pointed at trying to become happier–not trying to become richer, in the rather naive belief that being rich, in and of itself, will make you happy.

Needless to say, if you’re struggling to put food in your mouth and keep a roof over your head, none of this applies.  When you’re just trying to survive, you’re not thinking about happiness.

Even so, I’d rather be poor and happy than rich and miserable.

Real Way to Get Rich

Of course, all things considered, I’d prefer to be rich and happy rather than poor and happy. However, I believe that it’s easier to get rich if you start from a place of being happy–with what you’re doing and why you’re doing it.

**To read the rest of this article from the original source, click here.**


Fast Growth for Healthy Snacks

In Uncategorized on April 9, 2012 at 7:44 pm

**Great article we found on**

Inc. 5000 applicant Snikiddy, founded by Mary Schulman and her mother, is finding success in the health food market with its snacks.

Mary Schulman wanted healthy snacks for her family. She didn’t find them on the shelves, so she took matters into her own hands and started Snikiddy in late 2006.

After nearly 10 years working in financial institutional sales, Mary Schulman decided she wanted to give back. She also wanted her family to have healthy snacks but didn’t see many options that met her healthy and tasty criteria. So in late 2006, Schulman and her mother founded Snikiddy.

Schulman grew up in a healthy household, courtesy of her mother’s particular shopping style. “We had this crazy circle bread in our lunch that was made with only sprouted grains and things of that nature,” Schulman says. Her mother’s healthy eating habits were passed down to her by her own mother, Schulman’s grandma, one notorious for packing lunch boxes filled with local produce and simple foods.

So notorious, in fact, that her children became known as “the snikiddy kids.” In actuality they were “persnickety eaters,” according to a teacher. But the kids used their own version of the word, snikiddy, and it stuck. They donned the nickname with pride.

The health-conscious snack food company started off with cheese puffs and cookies. But despite the deliciousness of their sweet treats, the cookie market wasn’t showing the growth Schulman wanted, so the product was cut. “It was a decent business under probably a lot of standards,” Schulman says, “but we weren’t seeing the tremendous growth we were seeing from the salty snack arena, and we really wanted to be a growth company.” From that point on Snikiddy honed in on the salty snack category.

**To read the rest of the article from the original source, click here.**

Hit the Presentation Sweet Spot

In Uncategorized on April 3, 2012 at 4:25 pm

**Great article from**

Research shows there’s an ideal duration for a presentation. Exceed it at your peril.

There’s a reason “Death by PowerPoint” is a well known and roundly recognized problem. Despite their occasional dullness, Word, Excel, QuickBooks, and the rest, are rarely charged with bringing users to the brink of their own demise. Sure, bad spreadsheets are annoying. But bad presentations can be ridiculously painful.

As an entrepreneur, you still probably need to make presentations regularly in order to sell your ideas or train your staff, but like dangerous weapons or flammable liquids, presentations need to be handled with care.

Luckily, there is research available to guide you away from inflicting undue agony on your audience. Behavioral psychologist Susan Weinschenk is at work on a forthcoming book that explains the science of presenting and aims to help even novice presenters make their point without tormenting their audiences. The book, entitled 100 Things Every Presenter Needs to Know About Peopleis due out in May, but Weinschenk is now previewing some of the principles it contains on her blog.

Among her advice is the simple but powerful truth that duration matters. Even rock star presenters (consider some of TED’s most riveting speakers) are only given 20 minutes to make their case. Apparently, there’s a solid scientific basis for this duration, according to Weinschenk:

20-minute presentations are an ideal amount of time.  Maureen Murphy tested this idea in an experiment. She had adults attending a 60 minute presentation at work, and tested to see the difference in memory and reaction to the same talk given in one 60 minute long presentation, versus a presentation that had 20 minute segments with short breaks in between. What Dr. Murphy found was that the people enjoyed the 20-minute chunked presentations more, learned more information immediately after, and retained more information a month later.

**To read the rest of the article from the original source, click here.**